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Onelife Fitness plans to open a $24 million, two-story health club at the Midtown64 development in Richmond in 2028. The company says this will be its first of several planned locations in Virginia’s capital, but has not announced where or when the additional clubs would open.
Onelife Fitness plans to open a $24 million health club in Richmond in 2028, marking the company’s entry into Virginia’s capital and the first of several locations it says it plans for the city. The proposed two-story, 65,000-square-foot club would be part of Midtown64, a mixed-use development near Interstate 64 and West Broad Street.
The planned Onelife Fitness Midtown64 club is expected to include strength and cardio areas, a 3,000-square-foot outdoor workout space, an indoor saltwater pool and studios for reformer Pilates, boxing, cycling and group fitness. The company also plans a kids club and a recovery area with red light therapy, HydroMassage and Normatec compression, as well as a cold plunge, hot tub and saunas. These are planned features; the company has not provided further details about membership prices or opening-day operations.
Midtown64 is a reported $500 million mixed-use project at the intersection of I-64 and West Broad Street. Onelife’s club is intended to anchor its retail and entertainment offerings alongside tenants including Trader Joe’s. The development is also planned to include office space, apartments, townhomes and a hotel. The source report does not specify the construction schedule for the wider project or how its timeline relates to the gym’s planned opening.
Onelife CEO Ori Gorfine said the company had been trying to enter Richmond for some time. He described Virginia as the company’s home and said it was excited to bring its programming and services to the capital at what he characterized as affordable rates. The company has not announced the locations or opening dates of the additional Richmond clubs it says it plans.
Richmond Becomes a New Onelife Market
The announcement would give Onelife a presence in a major Virginia market where it has not operated, extending its reach beyond Northern Virginia and Hampton Roads. For Richmond residents, the proposed club would add a large fitness facility with pool, group exercise and recovery amenities, though the actual cost of membership and access to individual services have not been released.
The club is also part of a wider development rather than a standalone gym proposal. Its arrival is tied to Midtown64’s planned mix of retail, entertainment, housing, offices and hospitality. If both projects proceed on schedule, the fitness facility could serve future residents and other visitors to the site. The source material does not establish how many jobs the gym may create, how many members it expects, or what effect it may have on other local fitness businesses.
Onelife presents its model as combining accessible membership prices with higher-end amenities and boutique-style classes. That positioning is the company’s description, not an independently verified comparison of Richmond prices or services. Whether the club will meet that pitch for local customers will become clearer once rates, class schedules and operating details are announced.
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Onelife’s Virginia and East Coast Growth
Before the Richmond announcement, Onelife had established clubs in Northern Virginia and the Hampton Roads region, but had not entered the capital, according to Athletech News. The company’s stated plan for multiple Richmond locations therefore marks more than the addition of one club, although only the Midtown64 site has been described publicly in the supplied report.
The Richmond plan comes amid broader company expansion through new development and acquisitions. Athletech News reported that Onelife acquired two Phaze 3 Fitness clubs in Huntsville and Madison, Alabama, in September, bringing its Alabama footprint to five locations open or in development. The company is also planning a flagship fitness and wellness site at Tysons Galleria in McLean, Virginia, with an opening targeted for late 2027.
The report says Onelife has additional openings planned in Maryland and Northern Virginia and has recently expanded in North Carolina, Georgia and Alabama. Backed by investment firm 26North, led by Washington Commanders owner Josh Harris, Onelife said its network had grown to more than 76 locations open or in development across the East Coast. That total includes locations still being planned or built, not only operating clubs.
““Virginia is where Onelife Fitness started – it’s our home today and always.””
— Onelife Fitness CEO Ori Gorfine, as quoted by Athletech News
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Site Schedule and Other Clubs Await Details
The 2028 opening is a target; the supplied report does not give a specific opening date or a construction timetable for the club. It also does not provide details about permitting, the project’s current construction status or factors that could affect the schedule.
Onelife has said the Richmond club is the first of several it plans for the capital, but it has not disclosed additional sites, their opening timelines or how many locations it intends to develop. Membership prices, hours, staffing, class schedules and any pre-opening sign-up dates also remain unannounced. The planned Midtown64 amenities may be subject to change as design and construction proceed.
The source report describes Midtown64 as a $500 million development and lists its intended uses and at least one tenant, Trader Joe’s. It does not provide a complete tenant roster or confirm a delivery schedule for the whole project. The status and timing of the broader development, and whether all planned components will open alongside the gym, remain unclear from the available information.
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Further Plans and Opening Details
The next public milestones are likely to include more information about the Midtown64 project and the gym’s buildout, followed by Onelife announcements on membership, programming and advance registration. The company has not provided dates for those updates, so none should be treated as scheduled.
Residents and prospective members will also be waiting for Onelife to identify the other Richmond locations it has said are planned. Until the company releases site names or timelines, the Midtown64 club remains the only Richmond location described in the source report. Its stated opening target remains 2028.
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Key Questions
Where is the planned Onelife Fitness club in Richmond?
The proposed club is at Midtown64, a mixed-use development at Interstate 64 and West Broad Street.
When is the Richmond club expected to open?
Onelife’s planned opening target is 2028. The source report does not give a specific date, and the target could change.
What amenities are planned for the club?
Plans include strength and cardio areas, a 3,000-square-foot outdoor workout space, an indoor saltwater pool, studios for several types of classes, a kids club and recovery amenities. These are proposed features, and further operational details have not been announced.
Has Onelife named its other planned Richmond locations?
No. The company has said the Midtown64 club is the first of several planned for Richmond, but has not disclosed other sites or opening timelines.
Have membership prices been announced?
No Richmond membership prices have been provided in the source report. CEO Ori Gorfine described the company’s services as offered at affordable rates, but that statement does not establish the club’s specific pricing.
Source: rss
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